Coca-Cola: Just Dance Now Mobile Campaign

Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming world.

To launch the new game, Coca-Cola crated an interactive Dance Off installation using the mobile game against the Les Twins.

The launch marks the latest phase in Coca-Cola’s ongoing ‘Movement Through Happiness’ campaign and follows the renewal of its global partnership with entertainment content brand Ubisoft, along side the ‘Flash Fitness Monitor’ will be available from November with a $50 price tag. Further showing Coca-Cola’s push towards healthy living after shrinking its cans across the US.

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